Post-Journal Wins Several Advertising Awards
The Post-Journal has been honored with several awards in the New York Newspapers Advertising and Marketing Executive’s 2014 Advertising Competition.
Members of the Creative Services and Advertising departments were recognized with first-place awards in the 10,000 to 50,000 circulation division in the following categories:
Black and White Ad – Novel Destination.
Locally Prepared Color – Pal Joey’s.
Advertising Section, Newspaper Supplement – Wine Time.
The advertising and creative services staff won third-place recognition in the Ad Campaign category for a Moran’s Floor Store campaign and the Advertising Section, Specialty Supplement category for the 2013 Vacation Guide.
“I’m proud to have accepted these awards on behalf of our dedicated members of the Advertising and Creative Services departments,” said Debra Brunner, Post-Journal advertising director.
“They have worked hard over the past year to help our advertisers’ message reach the general public, and it’s gratifying to see their efforts rewarded with this recognition.”
Each year, the New York Newspapers Advertising and Marketing Executives recognize newspapers and their advertising staff for their hard work in service to the art of newspaper advertising. These awards for excellence are a testament to the dedication of advertising professionals to the highest ideals of the industry. These efforts are recognized and rewarded by fellow newspaper professionals who understand the amount of time and effort that goes into each entry submitted to them for judging.
The Black and White Ad category shows the advertiser complete dominance of the page. Great emphasis is placed on the copy illustrations used in the advertisement.
Submissions in the Locally Prepared Color competition feature ads that may take the form of process or spot color. All art and copy must be created by the newspaper or its retail client, and the piece must have been printed on the newspaper’s own presses.
The Ad Campaign is for a series of advertisements, designed to help an individual business create and maintain an easily identifiable image over a long period of time at a relatively low cost.
Advertising Section, Newspaper Supplement features products printed on newsprint using a newspaper’s own press while the Advertising Section, Specialty Supplement features products printed on coated stock, stitched, etc.
Prizes for each category were awarded in three circulation classes: Under 10,000, 10,000 to 50,000 and over 50,000.