Up Close & Wonderful

By the end of June, it will be difficult not to know all that downtown Jamestown has to offer.

As part of the branding campaign for Jamestown: Up Close & Wonderful, 200 banners and six kiosks will be placed downtown advertising local attractions. The banners will line downtown streets that include Second, Third, Fourth, Cherry, Spring, Pine and Main. The kiosks will be placed at the plaza by Infinity Visual & Performing Arts; on the corner of Third and Main streets; Fourth Street across from the parking ramp; near the Renaissance Block by the BWB Building; along Second Street in front of the Jamestown Savings Bank Arena; and along the Greater Jamestown Riverwalk by the Chadakoin River.

The banners will advertise such local attractions as the Chautauqua Sports Hall of Fame, Fenton History Center, Greater Jamestown Riverwalk, Jamestown Audubon Center & Sanctuary, Jamestown Savings Bank Arena, Lucile M. Wright Air Museum, Lucy-Desi Center For Comedy, Reg Lenna Center For The Arts, Robert H. Jackson Center, Roger Tory Peterson Institute of Natural History, Jamestown Gateway Train Station and Lucille Ball Little Theatre.

“It will create a whole new look downtown,” said Greg Lindquist, Jamestown Renaissance Corporation executive director.

The kiosks will be 8 feet tall and 6 feet wide and will have a map detailing businesses and attractions in the downtown area. The kiosks will also have a quick response barcode that can be scanned with a smartphone for more city information. Also, the kiosks display can be changed to coincide with local events like the Lucy Comedy Festival.

Lindquist said the Jamestown Renaissance Corporation has collaborated with the city’s Development Department, Public Works Department and Parks, Recreation and Conservation Department on displaying the banners. Local graphic designer Gary Peters developed the banner designs that were made by Hanson Signs of Falconer.

He said the banners and kiosks should be installed by the end of June.

Lindquist said the Jamestown: Up Close & Wonderful branding campaign started with a state grant in 2008, with the city, Gebbie Foundation and Jamestown Renaissance Corporation teaming to work on the project. The website, which contains information about local attractions, businesses, restaurants, activities and places to stay, is www.jamestownupclose.com.