Sign Receives Face-Lift

One day recently, a man walked into the Falconer Community Building and said, “I’m taking your sign.”

As surprised as the workers in the building might have been by the man’s initial command, they soon took a sigh of relief when they realized it was Gene Aversa. Aversa was the president of Hanson Sign Companies, located at 82 Carter St. in Falconer, until his son, Brett, took his role as the business’ leader earlier this year.

Jay Young, Hanson Sign Companies production manager, said Gene Aversa knew the sign needed some work, so he wanted to do his part to make the community look better. Hanson Sign Companies had originally installed the sign in the late 1990s for the community building.

“He said, ‘It is our community, and I want to help,'” Young said about Gene Aversa wanting to refurbish the sign.

Young said business employees worked on the sign in between other orders. He said it took about 25 man hours to renovate the sign back to new, which is now again in front of the community building, 101 W. Main St., Falconer.

Brett Aversa said the renovation work on the sign probably cost between $1,500 to $2,000. He said the sign is made from a high density urethane foam.

“It is made by the same company that works with Boeing on their planes,” Brett Aversa said. “The sign should last another decade or longer.”

Jim Rensel, village trustee and deputy mayor, said the Falconer community is thankful to have so many community-minded businesses owners like the Aversas.

“The village of Falconer is very blessed to have businesses like Hanson Sign that are in the village, and want to share their talents to better the community,” Rensel said. “We very much appreciate their work.”

Brett Aversa said it was the least the business could do for the community.

“The village has been so good to us,” he said. “From little patch work in the parking lot to major emergencies, they are always there to help us.”