STASH?Sporting Goods Joins Technology Incubator

FREDONIA – The State University at Fredonia Technology Incubator has welcomed STASH Sporting Goods Inc., as its latest tenant.

The company, which has been in existence since 1981, was founded by Carol “Stash” Stanley, a member of the SUNY Fredonia Class of 1971, making STASH Sporting Goods the first incubator tenant to be founded by a Fredonia graduate. The company recently launched its third major product. LaceLocker, a unique footwear lace storage device designed to make running and competing in sports safer and more enjoyable.

“Being associated with the incubator and having contact with the university has been an excellent source for the company,” Stanley said. “As an athlete, I strive to design equipment that provides players with comfort and safety while also helping to improve their game.”

After spending 27 years as an athlete, Ms. Stanley’s first foray into designing sports equipment featured a line of baseball and softball gloves which use “Palmer Padding” to disperse the energy from a sharply hit ball, to reduce painful contusions and bruising to the hand. The STAN-MILL MITT glove is the only one of its kind featured in a permanent collection in the Baseball Hall of Fame in Cooperstown, N.Y.

LaceLocker is a device which securely stores tied shoe laces. Its three steps allows users of all ages to tie and wear footwear with laces in a safer manner. Made entirely in the U.S., LaceLocker can be used for activities such as running, ice skating, golf, tennis – any sport that requires some type of laced footwear, making the cumbersome process of double or triple knotting laces a thing of the past.

“Launching a new product is a significant step for any company in the incubator,” said Robert Fritzinger, incubator director. “An incredible amount of progress is being made, and I don’t see them slowing down.”

Stanley holds a bachelor’s degree from SUNY Fredonia with majors in speech, English and theater. She also holds a master of education degree from SUNY Cortland and a master of information studies from Drexel University. In addition to her entrepreneurial efforts, she is the registrar at the University of Virginia, a position she has held since 2000. From 1985 until 2000, she was director of student information and records at Drexel. She has also served the University of Pennsylvania and SUNY Binghamton in their student records areas, coached softball at Ohio State University and SUNY Binghamton, where she formed the varsity softball program and team, and organized, established and trained the Peruvian Women’s National Softball Team.

To learn more about the company, visit or email Stanley at