Professional Awareness

An education in soft skills is crucial in developing a job into a successful career.

That is what Jamestown Business College is incorporating into its curriculum in order to prepare its students for the real world.

During the week of Jan.14-18, JBC will be hosting its first annual “Professional Awareness Week.” The program is designed to emphasize the importance of these soft skills, focusing primarily on professionalism and how it can contribute to success in a career.

According to David Conklin, president of JBC, an education in and application of professionalism can be the difference between getting and holding a job.

“Professionalism is a tool and ability that can benefit anybody at any point in life,” said Conklin. “When it comes to the business world, a lot of people can get the job but successful people can maintain it and grow in that position. So, the goal of our ‘Professional Awareness Week’ is to have students learn more about professionalism and how it can contribute to their own success.”

The event is intended to give community members an opportunity to participate in a sample of the professional training that JBC students receive.

Throughout the week, the college will provide a variety of activities focusing on the topic of professionalism, including a “Dress for Success Day” on Jan. 14, a live radio remote promoting different topics in business and a networking evening event on Jan. 16. The networking evening event will bring students and guests together with JBC faculty and staff, community business leaders and JBC alumni.

“We want to welcome back alumni who have found career success,” said Jessica Golley, director of communications and marketing. “We hope to get a good mix by having (the alumni) represent both their companies and the college.”

The college will also be exposing community members to “JBC’s Tip of the Day” through local newspapers, radio stations and Facebook.

According to Conklin, JBC hears regularly from its former students who share stories of the success that they are finding professionally. Conklin shared an email sent by a JBC alumnus named Andrea, who graduated in 2004.

“JBC was an incredible jump start for me,” said Andrea, who will be starting as an adjunct professor for the Spring 2013 semester at Lone Star College in Texas. “The soft skills that the college taught me was, by far, more valuable than any one particular class. The ability to present well in a professional setting has been my competitive edge. JBC refined that ability within me, for this I will always be grateful.”